Social Media Management

Learn strategic social media management skills you need to drive engagements and brand awareness

Duration

4 Weeks

Start Date

Coming Soon

Location

Remote

Membership Fee

N10,500

Deadline

15 September, 2024

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What you will learn

  • Introduction to Social Media Management
  • Social Media Strategy and Growth
  • Monetizing Social Media Skills
  • Building Social Media Portfolio

Lesson 1: Introduction to Social Media Management

  • Understanding Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, Tiktok, etc.)
  • Key features of each platform
  • How businesses use these platforms
  • How social media algorithms work

Lesson 2: Setting Up Social Media Profiles

  • Creating professional and optimized profiles
  • Importance of bio, profile picture, and branding

Lesson 3: Content Scheduling and Calendars

  • Tools for content scheduling (e.g., Hootsuite, Buffer, Metricool)
  • Building a content calendar

Lesson 4: Creating a Social Media Strategy

  • Goal setting for clients: Engagement, followers, sales
  • Developing a brand voice and tone

Lesson 5: Audience Targeting and Engagement Tactics

  • Understanding target audiences
  • Demographics and interests
  • Building engagement: Likes, shares, comments, and DMs

Lesson 6: Content Types and Best Practices

  • Types of social media content (videos, images, polls, etc.)
  • Best practices for each type of content
  • Finding influencers and building collaborations
  • Influencer marketing dos and don’ts

Lesson 7: Building a Freelance Business in Social Media Management

  • Pricing your services: Hourly vs. project based
  • Creating attractive service packages
  • Platforms and how to find clients
  • Cold outreach: How to approach businesses

Lesson 8: Contracts, Invoices, and Legal Aspects

  • Importance of contracts and key terms to include
  • Invoicing tips and tracking payments

Lesson 9: Building a Social Media Portfolio

  • Case studies, client testimonials, growth metrics
  • Designing an online portfolio (e.g., Canva, Wix)

Captone Project

  • Recap of course
  • Hands-on project

Mentorship Criteria

  • Have a Smart phone, laptop or desktop computer
  • Access to Internet
  • Speak and understand English
  • Ability to commit at least 5hrs/week
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