Content Marketing

Learn how to create content marketing strategies that is valuable to a clearly defined audience

Duration

4 Weeks

Start Date

Coming Soon

Location

Remote

Mentorship Fee

N10,500

Deadline

15 September, 2024

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What you will learn

  • Introduction to Content Marketing
  • Creating High Quality Content
  • Monetizing Content Marketing Skills
  • Portfolio Building

Lesson 1: Understanding Content Marketing

  • What is content marketing and why it matters?
  • Types of content: Blogs, videos, infographics, case studies

Lesson 2: Defining Content Goals and Audience

  • Setting measurable content goals: Awareness, leads, conversions
  • Understanding audience needs and pain points

Lesson 3: Crafting a Content Strategy

  • Building a content calendar
  • Identifying key themes and messages for the brand
  • Basics of SEO: Keywords, backlinks, on page optimization
  • How SEO affects content visibility

Lesson 4: Writing for the Web: Blogs and Articles

  • Blog writing best practices
  • Structuring a blog for SEO and readability
  • How to re-purpose blog content into social media posts, videos, and more

Lesson 5: Visual Content Creation

  • Using Canva for infographics and visual posts
  • Best practices for designing attention grabbing visuals

Lesson 6: Content Promotion and Distribution

  • How to distribute content across social media, email, and blogs
  • Paid promotion vs. organic distribution
  • Packaging content creation service

Lesson 7: Finding Content Marketing Clients

  • How to pitch content marketing services to businesses
  • Freelancing platforms for content marketer
  • Pricing for content marketing services
  • Scaling your content marketing busines

Lesson 8: Managing Content Marketing Projects (Contracts, Invoices, and Scaling)

  • Working with clients: Setting goals and deadlines
  • Reporting and analyzing content performance
  • Contracts for content marketing project

Lesson 9: Building a Content Marketing Portfolio

  • What to include: Blogs, case studies, content calendars
  • Creating a visually appealing portfolio (e.g., Canva, WordPress

Captone Project

  • Recap of course
  • Hands-on project

Mentorship Criteria

  • Have a Smart phone, laptop or desktop computer
  • Access to Internet
  • Speak and understand English
  • Ability to commit at least 5hrs/week
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